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Privacy Policy

At AMRI FASHIONS L.L.C (“AMRI,” “we,” “our,” or “us”), your privacy and the security of your personal information are paramount. This Privacy Policy outlines how we collect, use, store, share, and protect the information you provide when you interact with us online via our website www.amri.ae (the “Website”) or through any of our services, communications, or digital platforms.

By accessing or using our website, you acknowledge and consent to the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal data collected through:

  • Purchases made on our website
  • Account creation and customer profile information
  • Subscription to our newsletters or promotional content
  • Direct interactions via customer service (email, phone, WhatsApp)
  • Automated data collection technologies (cookies, analytics tools)

It does not apply to third-party websites or platforms that may be linked to our website.

2. Information We Collect

We collect both personal and non-personal information through your interactions with our website and services.

a. Personal Information

  • Full name
  • Email address
  • Phone number
  • Shipping and billing address
  • Payment details (securely processed by third-party providers)
  • Account login details
  • Order and communication history

b. Non-Personal Information

  • IP address and geolocation
  • Device and browser type
  • Pages visited, session duration, and referral sources
  • Behavior analytics (e.g., clicks, scrolls)

This data may be collected directly or via cookies, web beacons, and analytics tools.

3. How We Use Your Information

We use the information we collect for the following lawful and legitimate business purposes:

  • Order Processing & Fulfillment: To process transactions, ship orders, and provide order updates.
  • Account Management: To maintain your customer profile, purchase history, and save preferences.
  • Customer Service: To provide support via email, WhatsApp, or phone.
  • Marketing & Communication: To send promotional materials, restock alerts, and style updates (you may opt out at any time).
  • Site Optimization: To monitor, analyze, and improve website performance and user experience.
  • Security & Compliance: To protect against fraud, unauthorized access, and ensure compliance with applicable legal obligations.

4. How We Use Your Information

We may share your information with:

  • Service Providers: Third-party companies involved in delivery, payment processing, marketing, or IT support.
  • Legal Authorities: If required by law, regulation, or legal process.
  • Business Transfers: In the case of a sale, merger, or reorganization of our business.

We do not sell your personal data to third parties

5. Your Choices

You have control over your personal information:

  • Access & Update: You can view and update your information by logging into your account.
  • Marketing Preferences: You may unsubscribe from promotional emails via the link provided in those messages.
  • Cookies: You can manage cookie settings through your browser.

6. Data Security

We use appropriate security measures — including encryption, firewalls, and secure servers — to protect your data. However, no internet-based platform is completely secure, and we cannot guarantee absolute protection.

7. International Data Transfers

If you are accessing our site from outside the UAE, please note that your information may be transferred, stored, or processed in countries that may not have the same data protection laws as your country of residence. We take steps to ensure that your privacy remains protected.

8. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be effective upon posting to the Website with an updated revision date. We encourage users to review this page periodically.

9. Contact Us

For questions, concerns, or requests related to your privacy or this policy, please contact us:

AMRI FASHIONS L.L.C

📧 Email: online@amri.ae

📱 Call us: +971-6-746-6333

📱 WhatsApp: +971 55 124 9898